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Personal Branding (and what it has to do with Sorority Recruitment)

Personal branding. It's a buzz word thrown around by top-tier publications and bloggers alike. But what does it mean for you—and more importantly, what does it have to do with your sorority recruitment journey? Actually, a lot! So let's start by breaking down what a personal brand actually is. PERSONAL BRANDING AND SORORITY RECRUITMENT First things first: a personal brand is more than just a logo. Personal branding is the practice of developing and delivering a cohesive representation of yourself in print, online, and in person. Since you're still months away from meeting any sorority chapter members face to face, for the time being we'll keep our focus on those first two aspects—in print and online. Don't you worry, though. We'll have A LOT to say about sorority recruitment conversations, recruitment-appropriate attire,...

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What You Need to Know About Greek Forums, Rec Letters, and Alumnae Panhellenics

It's officially Greek Forum season! This month, spring recruitment meetings hosted by alumnae Panhellenic organizations will be taking place all across the great state of Texas (and beyond). With this in mind, we recently interviewed Debbi Schneider, who serves on the board for Mid Cities Panhellenic! Keep reading to learn more about the importance of Greek Forums, the role that Alumnae Panhellenic Organizations play in sorority recruitment, recommended sorority packet etiquette, and Debbi's opinion about electronic recommendations vs. printed sorority packets. If you live in the Dallas-Fort Worth area, use this guide to find the 2020 Greek Forum nearest you! featured photo: @magdolynleb | University of Louisiana at Lafayette Tri Delta INTERVIEW: DEBBI SCHNEIDER, RECRUITMENT INFORMATION OFFICER Mid Cities Panhellenic Organization SP: Why should moms and daughters make...

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What's Included in a Recruitment Information Packet?

We know this makes us sound completely old, but “back in the day,” high school seniors gathered letters of recommendation during the summer and sorority recruitment began in the fall. Today, many colleges host orientation events for freshman during the summer months which means that the pre-recruitment process begins much earlier. Other things have changed, too. Instead of asking mom to take a picture by the Crepe Myrtle in the backyard (not that we're speaking from personal experience or anything), senior girls frequently bring special outfits to their senior portrait sessions so that they have the option of including professional prints in their sorority recruitment packets. And instead of mailing a basic cover letter along with SAT scores and academic information, girls are...

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Deferred Recruitment 101: How to Prepare for Spring Rush!

Last updated June 1, 2021! If you've been on the hunt for information about Deferred Recruitment, we think you'll agree with the following statement: there's not a lot of information out there for PNMs about how to prepare for spring rush! We hear you (and we've seen the same thing for ourselves), which is why we decided to put together a blog post bursting with as much information about Deferred Sorority Recruitment as we could find. Sound good? Then let's dig in! The Basics of Deferred Recruitment Overall, Deferred (Spring) Recruitment will operate exactly like Formal Recruitment that takes place during the fall. Your party schedule should still include Open House, Philanthropy, Sisterhood/Skit, and Preference rounds, and attire should still progress...

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How to Write a Cover Letter for Sorority Recruitment

We've all heard it before—"You'll never get a second chance to make a first impression." And that's exactly why we're such advocates of including a cover letter with each and every sorority packet you send out the door! In addition to being a polite and professional inclusion, your cover letter is an excellent chance for you to share important information with the women completing a RIF and LOS on your behalf. With that said, let's break down the key components of a stellar sorority cover letter! FIRST THINGS FIRST Your cover letter should be addressed to the women completing your recommendations, NOT the sorority houses those recommendations will be forwarded on to. The purpose of a cover letter is to introduce yourself, share the "why" behind your...

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Meet Crystal

Hi, I'm Crystal DelaHoz, a senior portrait photographer based in the Dallas-Fort Worth area of Texas. I launched SororityPackets.com in the spring of 2016 after consulting with countless senior girls and their mommas about the sorority recruitment process. This blog + our entire brand exists to guide you to and through sorority recruitment...no stress required!

Instagram: @sororityscoop

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Greek + College Life

Pre-Recruitment

Recruitment Tips

Sorority Packets