Personal Branding (and what it has to do with Sorority Recruitment)
Personal branding. It's a buzz word thrown around by top-tier publications and bloggers alike. But what does it mean for you—and more importantly, what does it have to do with your sorority recruitment journey? Actually, a lot! So let's start by breaking down what a personal brand actually is. PERSONAL BRANDING AND SORORITY RECRUITMENT First things first: a personal brand is more than just a logo. Personal branding is the practice of developing and delivering a cohesive representation of yourself in print, online, and in person. Since you're still months away from meeting any sorority chapter members face to face, for the time being we'll keep our focus on those first two aspects—in print and online. Don't you worry, though. We'll have A LOT to say about sorority recruitment conversations, recruitment-appropriate attire,...
